REAL

A WORD, PLEASE: REAL

THIS IS A REAL FAKE AD.

Many of you played along with our new word game, “A Word, Please.” A whopping 75 submissions in our first week. We felt it only fitting to choose the word “real” for our first fake ad.

We had a lot of fun with this one. First thoughts took us down the warm and fuzzy route: true, authentic, legit. Then from across the table, “You know, some people think Big Foot is real.” We could not unhear it. Thus, the inspiration for the fictitious Big Foot Outdoor Co.* and its mantra: Find Yourself Where You Can’t Be Found.

We wish this was a real client. Alas, it is not. But if we did this for a company that doesn’t even exist, imagine what we do for real ones.

ABOUT “A WORD, PLEASE”

In celebration of our 25th year, we developed our own kind of word game. Throughout 2023 we will take submissions of favorite words and see what they inspire. Comment below with your favorite(s) — no context or explanation — and we will pick a word to explore. No limits, no boundaries.