VELOCITY

A WORD, PLEASE: VELOCITY

This week’s word gave birth to the fictitious company Swimfiniti. Created for athletes, this premium apparel line speaks directly to the competitive swimmer with its tagline, “the only thing between you and the medal.”  

Ready to pull ahead of your competition? We’re ready to dive in.

ABOUT “A WORD, PLEASE”

In celebration of our 25th year, we developed our own kind of word game. Throughout 2023 we will take submissions of favorite words and see what they inspire. Comment below with your favorite(s) — no context or explanation — and we will pick a word to explore. No limits, no boundaries.